In 2013, the Great Sengu (major transfer of the deity to a new shrine building) was done at Izumo Taisha Shrine, for the first time in 60 years. Matsue Branch of the Bank of Japan estimated the tourist consumption in 2013 in Shimane Prefecture to be JPY25.8 billion. As for Matsue-city, the number of visitors to 9 main sightseeing facilities increased by 14%, during Golden Week (Japanese holiday season in early May) compared with previous year. However, we can't rest at ease. It was found that tourist visits are shifting to "matchmaking" places related to the legend of Izumo, from traditional facilities around Matsue Castle. We should not rely solely on attracting young ladies exploiting the recent history boom among them. We need to review the history of the city, and turn the existing resources into working tourist attractions. This study discussed how Matsue has developed as a tourist city in modern period.
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