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IT and the Management Innovation in Marketing Places : Door-to-Door Sales Type Promotion Model Using SEM(<Special Issue>IT and Mnagement Innovation)
[in Japanese]
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KAMIYAMA Takuya
… Marketing places is an idea that marketing can be applied not only to companies, but also to places, and this idea was made by Philip Kotler. … In this paper, I chose Kagoshima prefecture as a target place to observe, and tried to promote Kagoshima prefecture using internet marketing approach. …
Journal of information and management 29(1), 22-29, 2008-09-20
CiNii Fulltext PDF - Open Access