Measurement of Consciousness of Female University Students and Employed Women for the Mail-Order Underwear.
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- Tamura Kazuko
- Faculty of Education, Kochi, University, Kochi
Bibliographic Information
- Other Title
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- 通信販売の下着に対する女子大学生と社会人女性の意識の測定
- ツウシン ハンバイ ノ シタギ ニ タイスル ジョシ ダイガクセイ ト シャカイジン ジョセイ ノ イシキ ノ ソクテイ
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Abstract
In this paper, female university students' and employed women's consciousness for the mail order underwear was studied. The results obtained by factor analysis are as follows : 1) The factor structure of their consciousness for the mail order underwear is interpreted as (F1) feel ashamed of measuring size, (F2) a many kinds of form and size of goods, (F3) returning or exchanging goods. 2) As a result of comparing the factor score, it was found that the students and employed women who bought in mail order underwear were strongly interested in a variety of merchandise and size, and were lower a sense of returning or exchanging goods than who didn't buy. 3) It was found that the student women were more ashamed of measuring size than employed women and that they felt.
Journal
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- Sen'i Kikai Gakkaishi (Journal of the Textile Machinery Society of Japan)
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Sen'i Kikai Gakkaishi (Journal of the Textile Machinery Society of Japan) 52 (6), T96-T103, 1999
The Textile Machinery Society of Japan
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Keywords
Details 詳細情報について
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- CRID
- 1390001204267018624
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- NII Article ID
- 10002103342
- 130004391543
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- NII Book ID
- AN00285892
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- ISSN
- 18801994
- 03710580
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- NDL BIB ID
- 4772992
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- Text Lang
- ja
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- Data Source
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- JaLC
- NDL
- Crossref
- CiNii Articles
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- Abstract License Flag
- Disallowed