食品素材のマーケット戦略 Market Strategy for Food Material

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It is successively reported by organizations which investigates economic trends that Japanese business is looking up in 2000. Contrary to these announcements, however, the actual economic situation is still sluggish. In the food industry where we are involved, the over-all situation doesn't show any growing trends though there is some gap among companies. The business stagnation can be perceived according to the purchase trends in the distribution sector announced in September 2000. Under these circumstances, sugar alcohols are contributing to the development of consumer goods such as refreshing soft drinks, chewing gum, Japanese or Western confectionery, health foods and processed foods. In addition, new sugar alcohols, which have recently been developed, suggest new functions for the production of consumer goods. Typical ones are Erythritol and Xyli tol. Our duty is to discover how we can efficiently communicate the functions of these sugar alco hols to the makers of consumer goods and assist them with their development of consumer goods having new functions. This report is about the market strategy from this viewpoint.

収録刊行物

  • 応用糖質科学 : oyo toshitsu kagaku = Journal of applied glycoscience

    応用糖質科学 : oyo toshitsu kagaku = Journal of applied glycoscience 48(1), 79-83, 2001-01-01

    The Japanese Society of Applied Glycoscience

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各種コード

  • NII論文ID(NAID)
    10008252448
  • NII書誌ID(NCID)
    AN10453916
  • 本文言語コード
    JPN
  • 資料種別
    REV
  • ISSN
    13403494
  • NDL 記事登録ID
    5648301
  • NDL 雑誌分類
    ZP24(科学技術--化学・化学工業--糖・澱粉)
  • NDL 請求記号
    Z17-15
  • データ提供元
    CJP書誌  NDL  J-STAGE 
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