Theoretical Study of Area Marketing as a Method for Regional Development Strategy of Municipalities

• Matsumoto Reina

  The Univ. of Tokyo

• Seta Fumihiko

  The Univ. of Tokyo

• Onishi Takashi

  The Univ. of Tokyo

• Kidokoro Tetsuo

  The Univ. of Tokyo

Bibliographic Information

Other Title

• 地域開発戦略における地域マーケティング手法の理論的展開についての一考察
• チイキ カイハツ センリャク ニ オケル チイキ マーケティング シュホウ ノ リロンテキ テンカイ ニ ツイテ ノ イチ コウサツ

Abstract

Necessity of area marketing in municipalities has been recognized according to the trend of decentralization. In this paper, the theoretical design of area marketing, as an analogy of common marketing theory for commodities, is introduced and described in detail. The procedure of area marketing consists of step of establishing marketers' association, inspecting objective area, setting vision and goal, designing plans, executing and assessing the contents of implementation. Trough a case study of Wada city, Chiba pref., characteristics of area marketing are extracted clearly.

Journal

• Journal of the City Planning Institute of Japan

  Journal of the City Planning Institute of Japan 37 (0), 1093-1098, 2002

  The City Planning Institute of Japan

Keywords

• Area Marketing
• Area Management
• Marketer
• Production Lifecycle
• Market Position
• Wada city

Details

• CRID: 1390282679192915584
• NII Article ID: 10010008533
• NII Book ID: AN10276504
• DOI: 10.11361/journalcpij.37.1093
• ISSN: 21850593
• ISSN: 09160647
• NDL BIB ID: 6392409
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I6392409
• Web Site: https://www.jstage.jst.go.jp/article/journalcpij/37/0/37_1093/_pdf
• Text Lang: ja
• Data Source:
  • JaLC
  • NDL
  • Crossref
  • CiNii Articles
• Abstract License Flag: Disallowed