異業種協働の組織力向上を目指すファンタジー営業部(<特集>組織力・職場力・現場力) [in Japanese] The New Improvement Method for Organizations through New Type Publicity Activity with Business Collaboration(<Features>The Power of Organization, Workplace and Shopfloor) [in Japanese]
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Maeda Corporation tried the new type publicity activity. It was the realization of imaginary buildings in the Japanese animation. Our Challenge was popular among students, young civil engineers and architects. It also worked as the new structure which activated organizations from different companies. This paper describes details of our new activities and the results.