地域焦点型目標意図と問題焦点型目標意図が環境配慮行動に及ぼす影響 : 地域環境としての河川に対する意思決定過程  [in Japanese] The influences of local-environment focused goal intention and environmental-problem focused goal intention on environment-conscious behavior : Local decision-making process regarding a river  [in Japanese]

The purpose of this research was to investigate the influences of two types of goal intentions (local-environment focused and environmental-problem focused) on environment-conscious behavior. A questionnaire was randomly assigned to 735 residents who lived in the area within 2 km of the Muko River. Upon analyzing the results, goal intention could be divided into two types. Structural Equation Modeling revealed that behavioral intention was significantly influenced by a local-environment focused goal intention, social norms, cost evaluation and attachment to the Muko River, but not by an environmental-problem focused goal intention. These results suggest that people adopt environment-conscious behavior from the point of view of local conservation, and not overall environmental preservation.