Firm-specific Factors, Shareholding Structure and Corporate Performance of the Japanese manufacturing Investments in Europe :

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Direct investment by Japanese firms into European manufacturing industries increased substantially during the 1980s. What determines the performance of overseas operations of Multinational enterprises has been an important topic of research. This study aims at providing further evidence on the influence of entry mode and firm specific factors on the performance of Japanese-affiliated manufacturing investments in Europe, based on data for the period 1994-1997 compiled from Toyo Keizai Database. The main hypothesis is that large firms with technology know-how and marketing intensity perform better. The results indicate positive performance of Joint venture over Greenfield and a positive role for Japanese technology assets in most of the years.

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