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The effectiveness of analogized idea is clarified by researching the conception method in the conception of the design. In this research, the use of the analogy in the interface design was paid to attention. The effectiveness of the analogy in the web site design was verified by using analogized idea the web site project and to design the interface among the design processes on the Web site. The use of an analogy that as follows and was different was verified in the design process.  Use of analogy as conception technique of idea  Use of analogy in interface design plainly It can be said that the use of the analogy as the conception technique of the idea is useful for the intentional change of the designer of the cut of the conception. Moreover, "Begin" used for the screen interface on the other hand offers the user "Plainly intuitive". It can approach "Plainly" by taking man's common sense to the screen interface. When it is effective so that using analogized idea for the designer as a conception technique may conceive the shape of new information, it has understood.