E03 扇屋の看板について : 絵画資料に見る近世初期の看板意匠 (7)(デザイン史, 平成17年度日本デザイン学会第52回研究発表大会) [in Japanese] E03 Signs of Ohgi (folding fan) shops : Signboard Design in the Early Pre-Modern Period as Revealed in the Pictorial Record (7)(PROCEEDINGS OF THE 52ND ANNUAL CONFERENCE OF JSSD) [in Japanese]
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The earliest folding fan shop signboards seen in pictorial records are in the Machida version of the Rakuchu-rakugai-zu (Views Inside and Outside of the Capital) produced during the latter part of the Muromachi period (1338-1573). This Machida version of the Rakuchu-rakugaizu depicts many shops and we know that signboards are illustrated at four of the fan shops that are depicted. Folding fan shop signboards at the time imitated the shape of the folding fan and were displayed at the front of the shop. One to three signs were displayed depending on the shop.