F07 大川 JAPAN ブランド創成プロジェクトの計画プロセス(環境デザイン, 建築・インテリア, 平成17年度日本デザイン学会第52回研究発表大会)

• 森田 昌嗣

  九州大学大学院芸術工学研究院

• 清須美 匡洋

  九州大学大学院芸術工学研究院

書誌事項

タイトル別名

• F07 The Planning Process of Okawa Japan Brand Creation Project(PROCEEDINGS OF THE 52ND ANNUAL CONFERENCE OF JSSD)

抄録

In this study, the planning process of a brand instinct creation project for 'Okawa-Japan Brand' was examined. Establishing a furniture brand of common use for the international community through high-quality and pricey offers requires improved designs and sophisticatedly enhanced technology for Okawa furniture to purposefully compete in the markets within and outside Japan. As the first year of planning/trials, we undertake a stepwise review of furniture in terms of brand concept in the fiscal year 2005-a pleasant and comfortable/cozy beauty for the people and by the people-by innovating design/manufacture of branded products with user-friendly purposes for a city lifestyle with high-density living space based on a model unique to Japan.

収録刊行物

• デザイン学研究. 研究発表大会概要集

  デザイン学研究. 研究発表大会概要集 (52), 280-281, 2005-05-30

  日本デザイン学会

キーワード

• Japan Brand
• Furniture Design
• Planning Process

詳細情報

• CRID: 1572543026881213312
• NII論文ID: 110004560954
• NII書誌ID: AA11675172
• ISSN: 09108173
• 本文言語コード: ja
• データソース種別:
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