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This study intends to inverstigate the design strategy of exterior space in apartment housing since 1990's in relation to demands of customers. For the study, a range of housing cases has been assessed from early 1990's to 2002 by reviewing past journals and new articles. The exterior space within all cases has been categorized and analysed within the framework not only of element classifications but also of conceptual divisions. The results of the study are follows ; 1) in most cases, exterior space design considered to be a commercial advertisement in order to differentiate the housing as a good, 2) it necessarily leads to the fragmentary tendency in and planning and design process, 3) new design approaches in markets recently tends to adopt and develop to enforce an identity of site and community in exterior space design.