FUMIEテストを用いた「おたく」に対する潜在的態度調査

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  • Assessment of implicit attitudes towards "Otaku" concepts with a paper-and-pencil implicit association test
  • FUMIE テスト オ モチイタ オタク ニ タイスル センザイテキ タイド チョウサ

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抄録

Ninety-five undergraduates belonging to four different hobby groups took two different types of attitudinal assessment measures towards "Otaku" concept ; an implicit measure recently developed by Mori (2006) and two explicit measures developed by Kikuchi (2000). The results showed that these three measures were inter correlated and the implicit measure failed to discriminate the four groups, but most Otaku-cultured group showed a slight positive attitude towards Otaku-concepts. Being Otaku was once strongly associated with negative image among the Japanese students. However, the present results showed the Otaku image has become neutral in both implicit and explicit measures.

Article

人文科学論集. 人間情報学科編 41: 105-115(2007)

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