W-2 Dynamic Capabilities in Management New Product Development : A Knowledge Based View :

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Abstract

Due to the advances in science and technology and the rapid changes in the market, a product's life cycle has become much shorter than before. A new product development strategy is an important activity that helps enterprises to survive and make continuous improvements. Most enterprises have now placed great emphasis on shortening the time for a new product coming into the market. The aim of this paper is to clarification of the link between dynamic capabilities and new product development in knowledge perspective, and initially it appeared how substantive capabilities and dynamic capabilities are related to one another. We then discuss how capture new product development behind the development and utilization of dynamic capabilities and to examine their impact on substantive advantage competitive and this relationship is moderated by knowledge based on informational transfer, retrieval experimentation and development of dynamic routines and outcomes substantive advantage competitive. Finally, we examine development the renewal of new product development in order to create or respond to market change prevents the obsolescence of outdated knowledge configurations.

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