地域のマーケティングにおけるITと経営革新 : SEMによる訪問型営業プロモーション・モデル(<特集>ITと経営革新) IT and the Management Innovation in Marketing Places : Door-to-Door Sales Type Promotion Model Using SEM(<Special Issue>IT and Mnagement Innovation)

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Marketing places is an idea that marketing can be applied not only to companies, but also to places, and this idea was made by Philip Kotler. In this paper, I chose Kagoshima prefecture as a target place to observe, and tried to promote Kagoshima prefecture using internet marketing approach. Homepage's existence is not enough for promotion because no one can go to homepages which one does not know. That is why I use SEM (Search Engine Marketing), especially SEO (Search Engine Optimization). But, According to "Sales Style and Space Model", SEM is not enough for marketing places either because no one can use keywords that one does not know. In order to solve this problem, I invented and tested "Door-to-Door Sales Type Promotion Model Using SEM".

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各種コード

  • NII論文ID(NAID)
    110006950488
  • NII書誌ID(NCID)
    AA12242308
  • 本文言語コード
    JPN
  • 資料種別
    特集
  • ISSN
    18822614
  • NDL 記事登録ID
    9660224
  • NDL 雑誌分類
    ZM13(科学技術--科学技術一般--データ処理・計算機) // ZD25(経済--企業・経営--経営管理)
  • NDL 請求記号
    Z14-812
  • データ提供元
    NDL  NII-ELS 
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