Author Title Journal ISSN Publisher Date Volume Number Page URL URL(DOI) OGAWA Haruya Expansion of Risk Communication Domain to the Market : A theoretical approach to build trust between business entities and consumers Journal of the Japan Information-culture Society 13406531 Japan Information-Culture Society 2008-11-30 15 2 40-48 http://ci.nii.ac.jp/naid/110007006547/en/