色彩好悪と色彩象徴の経年比較 A Chronological Study of Color Preference and Color Symbolism

色彩好悪と色彩象徴などに関する調査を女子学生対象に'04'05に実施し、筆者の約10年前、同様に実施した結果と比較し、経年変化を検討した。即ち、色彩好悪色、自分に最も似合う(似合わない)と思う服色、色名からの連想語、14個の象徴語(怒り、嫉妬、罪、永遠、幸福、孤独、平静、郷愁、家庭、愛、純潔、夢、不安、恐怖)から連想した色名について調べた。その結果、色彩好悪については、ピンク、青、橙、水色、黄色が最も好かれる色上位5色であり、一方、最も嫌いな色上位5色は、灰色、黄土色、紫、ピンク、赤の順となった。本研究の結果は、色彩好悪はゆるやかに経年変化するが、色彩イメージと色彩象徴はあまり変化しないことを示唆している。

Various chronological studies of color preference and color symbolism have been conducted. For this purpose, female college students served as participants, and the results obtained in July '04 and '05 were compared with those of the author' s previous investigations, which were done with the same method about ten years earlier. In these investigations, each participant chose her personal favorite color, least favorite color, most suited color, and worst suited color for clothing; as well as words associated from color names from fourteen symbolic words: anger, jealousy, crime, eternity, happiness, loneliness, calm, nostalgia, home, love, virginity, dream, uneasiness, and fear. According to the results of these investigations, pink, blue, orange, light greenish blue and yellow were found to be the top five favorite colors, and gray, ocher, violet, pink and red were found to be the worst five. The results also suggested that color preference showed a gradual chronological change, but most color images and color symbol ism did not change significantly.