サーチエンジン検索結果ページにおける視線情報の分析(<特集>第17回(2009年度)年次大会(研究報告会&総会))  [in Japanese] Analysis of User Eye Movements during Viewing of Search Engine Results Pages in Web Information Seeking Tasks  [in Japanese]

Abstract

Web情報探索行動中のサーチエンジン検索結果一覧ページ(以下,SERPと呼ぶ)に対する行動に着目し,ユーザ実験の方法論により,視線データ,ブラウザログ,事後インタビュー等の情報を包括的に用いて,ユーザ属性,タスク属性,クエリ属性の3つの要因と,眼球運動による視線データとの関連を探った.分析の結果,SERPにおける行動の説明変数としては,他の要因に比べてInformation/Navigationalクエリの違いによる効果が最も大きく,SERPへの遷移の直接的な原因となるクエリ種別により,ユーザの行動を予測しうる可能性が示唆された.

We used an eye tracking tool to investigate the effect of user-based, task-based, and querybased properties when people performed information seeking behaviors on the Web on the search engine results pages (SERP). For the analysis of the user experimental data, we integrated information from various sources, including eye tracking data, browser logs, and post-interview data. An analysis of the results indicated that the query type has a dominant effect and implies that SERPs behaviors might be predictable from the type of query.

Journal

Journal of Japan Society of Information and Knowledge   [List of Volumes]

Journal of Japan Society of Information and Knowledge 19(2), 224-235, 2009-05-16  [Table of Contents]

Japan Society of Information and Knowledge

References:  19

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Cited by:  4

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Codes

  • NII Article ID (NAID) :
    110007227660
  • NII NACSIS-CAT ID (NCID) :
    AN10459774
  • Text Lang :
    JPN
  • Article Type :
    Journal Article
  • ISSN :
    09171436
  • NDL Article ID :
    10335067
  • NDL Source Classification :
    ZM13(科学技術--科学技術一般--データ処理・計算機)
  • NDL Call No. :
    Z14-1782
  • Databases :
    CJP  CJPref  NDL  NII-ELS  J-STAGE 

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