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This study investigated the effect of need for uniqueness and "futsu" cognition on mental health. The "futsu" cognition was defined as the tendency which people consider themselves ordinary, normative, and standard. Consistent with Theory of Uniqueness, it was confirmed that need for uniqueness correlated with mental health positively. However, this study indicated that need for uniqueness correlated with loneliness positively. It was discussed that "futsu" cognition was the factor that determined the degree of loneliness for people whose need for uniqueness was low.