インターネットと流行現象 : <熱狂>はどのように生まれるか(<特集>ネット時代の流行・普及)  [in Japanese] Internet and Fad(<Special Issue>Fashion・Diffusion in the Internet Era)  [in Japanese]

Abstract

This paper makes clear differenves between the fads in former times and the internet fads today. Then, it points out the shortage of The existing discussion on viral marketing which intends to cause fads for promotion. At last, it suggests that the key of the fads which have social influence is "authenticity".

Journal

Journal of information and management   [List of Volumes]

Journal of information and management 30(1), 3-12, 2009-08-17  [Table of Contents]

Japan Society for Information and Management

Preview

Preview

Codes

  • NII Article ID (NAID) :
    110007340979
  • NII NACSIS-CAT ID (NCID) :
    AA12242308
  • Text Lang :
    JPN
  • Article Type :
    特集
  • ISSN :
    18822614
  • NDL Article ID :
    10413048
  • NDL Source Classification :
    ZM13(科学技術--科学技術一般--データ処理・計算機) // ZD25(経済--企業・経営--経営管理)
  • NDL Call No. :
    Z14-812
  • Databases :
    NDL  NII-ELS 

Export