ウェブプロモーション戦略によるブランドロイヤルティの構築計画 : 台湾の自営店舗のウェブ販売を事例に(論文部門) Plan for Promotion Strategy to Build Brand Royalty

This research offers ideas on building brand royalty using an original Web promotion strategy as opposed to conventional brand marketing that utilizes television, magazine and other advertising media. The Web promotion strategy examines the Internet Shopping Site of Taiwan "food cooked by boiling or stewing" as an actual example of building brand royalty.