「エンゲージメント」論から日本の広告・マーケティング実存を探る  [in Japanese] A Study on the Meaning of Japanese Advertising and Marketing Through the Concept of "Engagement"  [in Japanese]

Journal

Aoyama journal of business   [List of Volumes]

Aoyama journal of business 43(1), 67-95, 2008-07  [Table of Contents]

Aoyama Gakuin University

Keywords

Codes

  • NII Article ID (NAID) :
    110007542395
  • NII NACSIS-CAT ID (NCID) :
    AN00008870
  • Text Lang :
    JPN
  • Journal Type :
    大学紀要
  • ISSN :
    05871654
  • NDL Article ID :
    9609518
  • NDL Source Classification :
    ZD23(経済--企業・経営)
  • NDL Call No. :
    Z4-34
  • Databases :
    NDL  NII-ELS 

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