Web Affordance in Internet Shopping Sites

• Kim Jihyang

  Graduate School of Chiba University

• Kiritani Yoshie

  Chiba University

• Tamagaki Yoichi

  Chiba University

• Miyazaki Michio

Bibliographic Information

Other Title

• インターネットショッピングサイトにおけるウェブアフォーダンス

Abstract

In this study, we defined web affordance as that which digital information affords user on web. And then, affordances support consumer act as clue of consumer act. The purpose of this study is to grasp the existence of web affordance in information search in internet shopping. And so shopping experiment was conducted on the web site and interpreted that with protocol analysis. As a result, it was found that there were ten elements. Three elements--operation method, site composition and webpage evaluation--were affordance of usability. Seven elements--presentation of products information, attribute of products, interest to products, participation of products, additional condition of products, expectations for information and review of others--were affordance of information search.

Journal

• Bulletin of Japanese Society for the Science of Design

  Bulletin of Japanese Society for the Science of Design 56 (5), 79-86, 2010

  Japanese Society for the Science of Design

Keywords

• Affordance
• Web Affordance
• Internet Shopping

Details

• CRID: 1390001205410276224
• NII Article ID: 110007574625
• NII Book ID: AN00150292
• DOI: 10.11247/jssdj.56.79
• ISSN: 21865221
• ISSN: 09108173
• Text Lang: ja
• Data Source:
  • JaLC
  • CiNii Articles
• Abstract License Flag: Disallowed