送り手との互恵性規範の形成による社会的迷惑行為の抑制効果 : 情報源の明確な感謝メッセージに着目して  [in Japanese] The effect of the norm of reciprocity in deterring inconsiderate behavior : The gratitude message and knowledge of the sender's identity  [in Japanese]

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Author(s)

    • 油尾 聡子 YUO Satoko
    • 名古屋大学大学院教育発達科学研究科:日本学術振興会 Graduate School of Education and Developmental Science, Nagoya University:Japan Society for the Promotion of Science

Abstract

This study examined whether the norm of reciprocity, which implies that people feel compelled to return favors, plays a role in deterring inconsiderate behavior. We predicted that both gratitude messages, such as "Thank you for parking your bike in a straight line," and knowledge of the sender's identity facilitate reciprocation and thus deter inconsiderate behavior. Participants (N=191) were randomly assigned to read one of four descriptions. These descriptions reflected a 2 (messages: gratitude vs. prohibition)×2 (sender identity: clear vs. ambiguous) between-participants design. The participants subsequently rated the extent to which they were likely to engage in inconsiderate behavior in a given situation. As predicted, when the sender's identity was clear, the participants exposed to a gratitude message tended to refrain from inconsiderate behavior by invoking the norm of reciprocity. We also discuss the effectiveness and implications of the norm of reciprocity as a deterrent of inconsiderate behavior.

Journal

  • Japanese Journal of Social Psychology ( Before 1996, Research in Social Psychology )   [List of Volumes]

    Japanese Journal of Social Psychology ( Before 1996, Research in Social Psychology ) 28(1), 32-40, 2012-08-31  [Table of Contents]

    The Japanese Society of Social Psychology

Codes

  • NII Article ID (NAID)
    110009496276
  • NII NACSIS-CAT ID (NCID)
    AN10049127
  • Text Lang
    JPN
  • ISSN
    09161503
  • NDL Article ID
    023894931
  • NDL Call No.
    Z6-2798
  • Data Source
    NDL  NII-ELS 
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