日本の海外パッケージツアー、その功罪と未来

• 竹中 正道

  ツーリズム マーケティング コンサルタンツ

書誌事項

タイトル別名

• The Merits and Demerits, and the Future of the Japanese Package Tour

抄録

It is not an overstatement to say that the history of the Japanese travel industry is tightly bound up with the package tour. Through the efforts of travel companies, package tours have been customized to Japanese travelers, and have played a major role in bringing overseas travel to the mass market. Excessive competition and aggressive selling, however, have led to reduced product quality, and also resulted in wastage and attrition among companies within the industry. Furthermore, the range of problems that have arisen in relation to package tours has had an impact on the industry's relationships with airlines and overseas suppliers, resulting in structural issues that still exist today. This paper examines the history of the package tour, and reconsiders its merits and demerits, identifying relevant problems and issues and proposing an image for future package tours. The economic situation surrounding package tours is currently extremely severe, with many wholesalers in particular facing an extremely uncertain future. The Japanese travel industry now needs to reconsider both its conceptual and structural approach, in order to transform itself into an industry that can create value over the long term.

収録刊行物

• 日本国際観光学会論文集

  日本国際観光学会論文集 18 (0), 123-129, 2011

  日本国際観光学会

詳細情報

• CRID: 1390282763121536128
• NII論文ID: 110009616125
• DOI: 10.24526/jafit.18.0_123
• ISSN: 24332976
• 本文言語コード: ja
• データソース種別:
  • JaLC
  • CiNii Articles
• 抄録ライセンスフラグ: 使用不可