The Role of Trust in the Creation of Popular Cultural Products:The Case of Japanese Manga
This research aims to explore the role of trust in Japanese content development, focusing on the dyadic relationship between the mangaku(comic strip author) and the editor, and to examine the evolution of trust between these two creative actors in the course of their relationship. It also analyses the creation process used by the major Japanese publishing companies. This analysis allows for an understanding of the foundational role of trust in creative development and the factors that facilitate the creation of popular cultural products.
亜細亜大学経営論集 49(2), 57-72, 2014-03