Reengaging Youth into Feminism in the Current Media Environment: A Case Study from the Australian Election 2013

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This paper highlights the continuing problem of feminism being depoliticized among Australian youth through theoretical review, secondary research and a case study circa the Australian Election 2013. The research question hypothesized that societal conventions of traditional media and patriarchy in politics still challenge the celebration of women's achievement. This is argued as being due in part to the lack of interest by Australian youth in feminism. It was found that the aforementioned societal conventions are still influential and can extend to limiting the celebration of women's achievement in the mass media. The literature review introduces theoretical background of media, feminism and political participation. From this base, the secondary research showed in particular that the current conservative Liberal National Party (LNP) Prime Minister and the Chief Executive Officer of News Corporation, a dominant traditional mass media outlet, have links. This underlies the choice of case study which showcases and exemplifies patriarchy in politics. Despite LNP's stance of meritocracy, female parliamentarians are not necessarily rewarded based on their achievements. Rather, sexism prevails. This broadly affects Australian women's achievement in the political sphere. It is further reflected in: the present low levels of political empowerment on the Global Gender Gap Report; a one woman cabinet; and, prefacing achieving a LNP minister's sex appeal over merit. Based on this paper's literature review, secondary research, and case study, the answer to the research question affirms that unless youth become more politically engaged in feminism, social conventions of traditional media and patriarchy will continue. It is suggested that through social media, politicized campaigns such as Destroy the Joint's Twitter and continuing Facebook page could serve to better attract interest in feminism among the Australian youth. A more politically engaged nation would have increased cognizance of social conventions which do not celebrate women's achievement and seek to draw attention to this for the future enhancement of feminism in the Australian society.

9

KJ00009694039

収録刊行物

  • 學苑

    學苑 894 62-81, 2015-04-01

    東京 : 光葉会

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