石屋製菓のクライシス・マネジメント考 : 地域貢献型レピュテーションを信頼回復に生かす

• 内田, 純一

書誌事項

タイトル別名

• Crises Management of ISHIYA : Corporate Action to Recover the Lost Confidence by Reputation Obtained from Regional Contribution
• イシヤ セイカ ノ クライシス マネジメントコウ チイキ コウケンガタ レピュテーション オ シンライ カイフク ニ イカス

抄録

This paper analyzes the course of the camouflage event of the falsified expiration date by the ISHIYA company limited, and approaches an effective ideal way of crises management. The first point that requires clarification is that there is a difference between management before the scandal and management after the scandal. In this paper, the latter is defined as crises management. The second point that requires clarification is that whether the ISHIYA's crises management was really excellent. As a result of our case study, we obtained a suggestion of the interrelation of corporate philanthropy and crises management. In conclusion, we should note that it is possible to recover the lost confidence in the scandal by corporate reputation obtained from regional contribution.

収録刊行物

• 国際広報メディア・観光学ジャーナル

  国際広報メディア・観光学ジャーナル 7 45-68, 2008-11-28

  北海道大学大学院国際広報メディア・観光学院

詳細情報

• CRID: 1050001338997562880
• NII論文ID: 120001024552
• NII書誌ID: AA1224631X
• HANDLE: 2115/35149
• NDL書誌ID: 10249715
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I10249715
• 本文言語コード: ja
• 資料種別: departmental bulletin paper
• データソース種別:
  • IRDB
  • NDL
  • CiNii Articles
  • KAKEN