Rethinking the Research of Kao through the Review of MNC Theory by pre-1990

• Tung Ching-Ying

  Graduate School of Economics, Kyushu University

抄録

1. Brief review of MNC theory 1.1 The emerge of FDI and MNC Theory 1.2 The positioning of the research of Bartlett and Ghoshal (1989) 2. The Framework of Bartlett and Ghoshal (1989) 2.1 Types of MNC organizations 2.2 The new solution:transnational model 2.3 Contribution and problems of Bartlett and Ghoshal’s framework 3. The overseas business of Kao in 1980s 3.1 General information:The outward FDI of Japan 3.2 The FDI activities of Kao 4. The problems of comparison of Kao, P&G and Unilever 4.1 The different composition structure of business 4.2 The different positioning of strategy and structure 4.3 Re-evaluation of the three companies 5. Conclusion

収録刊行物

• 経済論究

  経済論究 139 99-110, 2011-03-31

  九州大学大学院経済学会

キーワード

• MNC theory
• FDI
• Bartlett and Ghoshal
• Kao
• P&G
• Uniliever

詳細情報

• CRID: 1390009224837122432
• NII論文ID: 120002933821
• NII書誌ID: AN00071436
• DOI: 10.15017/19518
• HANDLE: 2324/19518
• NDL書誌ID: 11080457
• ISSN: 04516230
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I11080457
• 本文言語コード: en
• データソース種別:
  • JaLC
  • IRDB
  • NDL
  • CiNii Articles