情報源がネット・クチコミの信憑性に及ぼす影響 : 中国の「新浪微博」における実証研究

• 蘇, 文

書誌事項

タイトル別名

• The infl uence of Message Sources on Credibility of electronic Word of Mouth : An Empirical Study on China's Sina-Weibo
• ジョウホウゲン ガ ネット ・ クチコミ ノ シンピョウセイ ニ オヨボス エイキョウ : チュウゴク ノ 「 シンロウビヒロシ 」 ニ オケル ジッショウ ケンキュウ

抄録

The purpose of this paper is to examine the influence of message sources on the credibility of electronic word of mouth. Data were collected via internet questionnaires, and 194 eff ective samples were collected to verify the hypotheses of this study. Through three empirical studies on China's Sina-Weibo, We found out which message sources are most trusted by customers. We also used the elaboration likelihood model to examine the change of credibility of eWOM with trustworthy source cues or not. In addition, we investigated the extent of the eff ect from source trustworthiness, as well as professional and familiarity of source. Based on our survey, we found that message source has significant impact on the credibility of electronic word of mouth. According to the results of this paper, we discussed the implications for research and practice.

収録刊行物

• 国際広報メディア・観光学ジャーナル

  国際広報メディア・観光学ジャーナル 16 85-104, 2013-03-20

  北海道大学大学院国際広報メディア・観光学院

キーワード

• word of mouth
• Sina Weibo
• message source
• credibility
• trustworthy
• ELM model

詳細情報

• CRID: 1050282813990116608
• NII論文ID: 120005228614
• NII書誌ID: AA1224631X
• HANDLE: 2115/52637
• NDL書誌ID: 024710208
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I024710208
• 本文言語コード: ja
• 資料種別: departmental bulletin paper
• データソース種別:
  • IRDB
  • NDL
  • CiNii Articles