Consumer Willingness to Pay for Food Safety in Shanghai China : A Case Study of Gap–Certified Milk

• Chen Tinggui

  College of Economics and Management, Shanghai Ocean University

• Song Min

  Institute of Agricultural Resources and Regional Planning, Chinese Academy of Agricultural Sciences

• 南石 晃明

  九州大学大学院農学研究院

• 竹内 重吉

  九州大学大学院農学研究院

• Zhou Hui

  Institute of Agricultural Economics and Development, Chinese Academy of Agricultural Sciences

• Li Dongpo

  Institute of Rural Economics, Hebei Academy of Social Sciences

抄録

From the melamine incident of Sanlu milk powder in 2008 to the illegal food additives incident of Bright Dairy in 2012, the food safety problems of milk have been plaguing the Chinese National diet. This paper analyzed consumer willingness to pay for food safety in Shanghai China through a case study of GAP certified milk. Shanghai consumers were selected for the survey, in which a contingent valuation was conducted. The study found that consumers were willing to pay for GAP certificated milk at an average price of 2.38 RMB/250 ml, 18.5% higher than the ordinary milk price. The results of the binary logistic regression model showed that the factors that affect consumers’ willingness to pay include gender, income, the price of GAP certified milk and whether there were preschoolers in the household as statistically significant.

収録刊行物

• Journal of the Faculty of Agriculture, Kyushu University

  Journal of the Faculty of Agriculture, Kyushu University 58 (2), 467-473, 2013-09

  九州大学大学院農学研究院

キーワード

• food safety
• GAP
• milk
• WTP

詳細情報

• CRID: 1390290699660580992
• NII論文ID: 120005326675
• NII書誌ID: AA00247166
• DOI: 10.5109/27380
• HANDLE: 2324/27380
• ISSN: 00236152
• 本文言語コード: en
• データソース種別:
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  • IRDB
  • Crossref
  • CiNii Articles