韓国におけるファッション小売技術の移転に関する研究－百貨店の事例研究の視点から－

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  • A Study on Fashion Retail Technologies of International Transferability in Korea -From the Perspective of Case Study for Department Store-

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本稿では、韓国において、ファッション小売技術がどのように移転したのかについて百貨店の事例研究の視点から理論的に検証することが目的である。具体的に言えば、韓国におけるファッション小売技術が、どの程度日本から韓国の百貨店に移転されたのか、またその技術がどの程度修正され現地に移転可能であったのか、あるいは移転不可能であったのか。不可能な場合それは何故だったのかについて移転仮説を提示し、移転戦略の枠組みを明らかにしている。結論的に言えば、韓国の百貨店へのファッション小売技術の移転は、移転対象となる書技術のマニュアル化・プログラム化の可能性の度合いを横軸とし、それらを規定する制度的環境条件の類似性を縦軸にとると、同平面空間において適応・部分的適応化ないしは適用・部分的適用化という４つのプロセスを辿ることになる。 Intemational transactions between corporations and across industries occur with great frequency in modern times, not only in the manufacturing industry, but also in fashion retailing, and technology related to management control systems and fashion marketing skills is thus frequently transplanted or transferred across national boeders. Further reseach is therefore necessary into what facects of technology transfer in fashion retailing are similar to those of the manufacturing Industry and which differ.However, there has been a strong tendency with research conceming international transferability in retailing for retailing to be regardedas a dmestic industry and for research into its international know-how transfer to be ignored. Literature on the subject is consequently very limited indeed. What's more, even in the research that does exist, the subject matter for research has been restricted to particular countries in particular fields of business and there have been problems in both the lack of attempts to seek out theoretical frameworks and the fact that the fashion retailing know-how Which is supposedly being transfarred has not been clearly indentified. In this paper, I will attempt to prove that how would fashion retail technology of the department store transfer in Korea. More specifically. I will examine the mechanisms through which fashion retail technology is transferred in fashion retailing markets overseas, which elements of fashion retail technology are easy to apply, which are difficult to apply and why. In other words, I can come up with the following four sub-spaces for the international transferability of fashion retail technology. The four subspaces, Ⅰ:Adaptation, Ⅱ:Partial Application, Ⅲ:Application and Ⅳ:Partial Adaption, are thereby created in a coplanar space.

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