康師傅の経営戦略に関する考察

• 賈, 志聖

• 古殿, 幸雄

• カ, シセイ

• コドノ, ユキオ

• Chia,Chih,Sheng

• Kodono, Yukio

書誌事項

タイトル別名

• コウシフ ノ ケイエイ センリャク ニ カンスル コウサツ

抄録

P(論文)

Tingyi (Cayman Islands) Holding Corp. (the Company), and its subsidiaries (the Group) specialize in the production and distribution of instant noodles, beverages and instant food products in the People’s Republic of China (PRC). The Group started its instant noodle business in 1992, and expanded into the instant food and beverage businesses in 1996. In March 2012, the Group further expanded its beverage business, and a strategic alliance between the Company and PepsiCo in the PRC beverage business was established. The Company exclusively manufactures, bottles, packages, distributes and sells PepsiCo soft drinks in China. The Group’s three main business segments have established leading market shares in the PRC’s food industry. As of December 2012, the Group was the market leader in instant noodles and ready-to-drink teas, gaining 56.4% and 44.2% market shares respectively. In this paper, we try to research the success of management strategy and perform a VRIO analysis of the company.

収録刊行物

• 国際研究論叢 : 大阪国際大学紀要

  国際研究論叢 : 大阪国際大学紀要 27 (3), 143-159, 2014-03-31

  守口 : 大阪国際大学 ; 1989-

キーワード

• management strategy
• resource-based view
• VRIO analysis and value chain analysis

詳細情報

• CRID: 1050564288806510848
• NII論文ID: 120005676130
• NII書誌ID: AN10110523
• ISSN: 09153586
• NDL書誌ID: 025448345
• Web Site: https://oiu.repo.nii.ac.jp/records/544
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I025448345
• 本文言語コード: ja
• 資料種別: departmental bulletin paper
• データソース種別:
  • IRDB
  • NDL
  • CiNii Articles