中国自主自動車業界のファジィ5Ｆ分析

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  • Fuzzy 5F Analysis of an Independent Chinese Auto Company
  • チュウゴク ジシュ ジドウシャギョウカイ ノ ファジィ 5F ブンセキ

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The Chinese market is indispensable to international automobile companies, who are thus expanding investment in the country’s automotive industry. To increase their market share in China, automobile manufacturers and independent automotive enterprises have implemented a series of management strategies. Consequently, competition in China is becoming increasingly intense. At the same time, Chinese automobile companies have no international brand recognition. 　 In this paper, an independent automobile enterprise of China examined using the fuzzy 5F （threat of new entrants , rivalry among existing firms , threat of substitute products or services , bargaining power of buyers , bargaining power of suppliers） analysis. We think that the application of fuzzy theory to management methods will contribute to the development of the Chinese automobile industry.

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