ソーシャル・ビジネスの組織運営について理論的考察 : 価値共創の視点より

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  • A Theoretical Consideration on the Organization Administration of the Social Business : With Special Reference to the Viewpoint of the Value Co-creation
  • ソーシャル ・ ビジネス ノ ソシキ ウンエイ ニ ツイテ リロンテキ コウサツ : カチ キョウソウ ノ シテン ヨリ

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When adopting a strategy for a business dealing with a social problem or local problem solutions, it can be conceptualized from the perspective of marketing. Here a theoretical examination is done to gain a deeper understanding of the problems encountered in social businesses. Therefore redefinition and conceptual rearrangement of social businesses are attempted. This is based mainly on precedent white paper studies of medium and small-sized businesses. To advocate social responsibility and social contribution, a strategy is formulated with the help of marketing studies. I build a framework for an organization to run smoothly, while discussing two major logical constructs and social business marketing concepts.

When adopting a strategy for a business dealing with a social problem or local problem solutions, it can be conceptualized from the perspective of marketing. Here a theoretical examination is done to gain a deeper understanding of the problems encountered in social businesses. Therefore redefinition and conceptual rearrangement of social businesses are attempted. This is based mainly on precedent white paper studies of medium and small-sized businesses. To advocate social responsibility and social contribution, a strategy is formulated with the help of marketing studies. I build a framework for an organization to run smoothly, while discussing two major logical constructs and social business marketing concepts.

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