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- KIM SuKyoung
- University of Tsukuba
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- CHO Youngil
- Hiroshima Kokusai Gakuin University
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- NIKI Kazuhisa
- Human Technology Research Institute, National Institute of Advanced Industrial Science and Technology
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- YAMANAKA Toshimasa
- University of Tsukuba
書誌事項
- タイトル別名
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- - Preference Mechanism focused on Information Conciliation -
抄録
Why do people want what they want? This question has fascinated researchers in design field, and continues to motivate them today. Preference has been addressed as an important theme in design whereas Preference Mechanism has not been well explained. This study shows the relationship between Preference Mechanism and product evaluation values using automotive images. This study investigates if reconciled-preference shows the same results in various Reality Sets (one product image, separated product image). Reconciled-preference images are prepared through item screening reflecting Subjective Preference (like-dislike). In this experiment, two types of stimuli are used as Reality Sets: (1) car-front images as Uninominal Reality Sets (2) car-front-side images as Binominal Reality Sets. Twenty university students participated in the experiment. The results show that while Uninominal Reality Sets shows a statistical significant difference not only between Subjective Preference and aesthetic, but also between Subjective Preference and pleasure; Binominal Reality Sets shows a statistical significant difference between Subjective Preference and preference. It is worth noticing that Reality Sets affect product evaluation. It gives a perspective to understand what makes people modify their preferences in product evaluation.
収録刊行物
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- Kansei Engineering International Journal
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Kansei Engineering International Journal 11 (4), 259-266, 2012
日本感性工学会
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詳細情報 詳細情報について
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- CRID
- 1390282680302433280
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- NII論文ID
- 130002583501
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- ISSN
- 21857865
- 18840841
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- 本文言語コード
- en
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- データソース種別
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- JaLC
- Crossref
- CiNii Articles
- KAKEN
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- 抄録ライセンスフラグ
- 使用不可