銘柄の書体と酒瓶形状の組み合わせにおける酒の印象構造および金額評価

• 竹原 卓真

  Department of Psychology, Doshisha University

書誌事項

タイトル別名

• Impression Formation and Estimation of the Price of Sake in the Combination of Typefaces of the Brand Name and Shapes of the Bottle

抄録

The main purpose of this study is to investigate the effect of the typeface of the brand name and the shape of the sake bottle on impression formation on the sake and the estimation of its price. Participants rated their impressions and prices of nine stimuli patterns that were combinations of three typefaces of the brand name (mincho, gothic, and semi-cursive script) and three shapes of sake bottles (slender, shoulder dilated, and stocky). A factor analysis revealed six factors: commonplaceness, unattractiveness, clarity/stability, familiarity, lightness, and gentleness. In addition, the combination of the mincho typeface and slender shape conveyed commonplaceness, the gothic/semi-cursive script and stocky shape conveyed novelty, and the semi-cursive script and slender shape conveyed attractiveness. Moreover, the combination of the semi-cursive script and slender shape conveyed a high price. Multiple regression analysis revealed that the semi-cursive script had low familiarity and the low familiarity led to a high price.

収録刊行物

• 日本感性工学会論文誌

  日本感性工学会論文誌 12 (2), 255-263, 2013

  日本感性工学会

キーワード

• Sake
• Typeface of the brand name
• Shape of the bottle

詳細情報

• CRID: 1390001205326427264
• NII論文ID: 130003378011
• DOI: 10.5057/jjske.12.255
• ISSN: 18845258
• ISSN: 18840833
• 本文言語コード: en
• データソース種別:
  • JaLC
  • Crossref
  • CiNii Articles
• 抄録ライセンスフラグ: 使用不可