New Product Development and Evaluating Capabilities

• TOMITA Junichi

  Faculty of Business Administration, Toyo University

書誌事項

タイトル別名

• The Case of the Material Industry

抄録

Effective new product development (NPD) is one of the most important processes firms should undertake in order to achieve a competitive advantage This paper will analyze the NPD process and explore organizational capabilities by presenting two case studies of the material industry. These analyses demonstrate that it is significant for material suppliers to evaluate not only material specifications but also the production process of their users and the performances of the users' products (system products). We call this “evaluating capabilities" and propose that knowledge beyond the business domain is necessary to achieve a competitive advantage.

収録刊行物

• Annals of Business Administrative Science

  Annals of Business Administrative Science 8 (0), 43-54, 2009

  特定非営利活動法人 グローバルビジネスリサーチセンター

キーワード

• new product development (NPD)
• organizational capabilities
• evaluating capabilities
• material industry

詳細情報

• CRID: 1390282680396992384
• NII論文ID: 130003379129
• DOI: 10.7880/abas.8.43
• ISSN: 13474456
• ISSN: 13474464
• Web Site: https://www.jstage.jst.go.jp/article/abas/8/0/8_43/_pdf
• 本文言語コード: en
• データソース種別:
  • JaLC
  • Crossref
  • CiNii Articles
• 抄録ライセンスフラグ: 使用不可