PREFERENCE PATTERNS OF DECISION STRATEGIES

• Takemura Kazuhisa

  Department of Psychology, Faculty of Letters, Doshisya University

抄録

The purpose of the present study was, first, to examine the preference patterns of different types of decision strategies — additive (ADD), additive difference (ADD-DIF), conjunctive (CONJ), lexicographic (LEX)— in the decision task with different numbers of alternatives and attributes, and secondly, to investigate the relationships between the preferences of decision strategies and the indexes of the decision making process. The subjects were sixty-seven female and male university students. The main results were as follows: (1) Although there were interrelationships among the preferences of decision strategies, the preference pattern of each strategy was consistent among the different decision task situations. (2) The preference of each decision strategies was more determined by perceived optimizing potential of the strategy than perceived simplifying potential in the decision making process.

収録刊行物

• Behaviormetrika

  Behaviormetrika 15 (23), 69-84, 1988

  日本行動計量学会

キーワード

• decision making process
• preference patterns of decision strategies
• information load
• uncertainty
• decision time
• decision situation
• consumer behavior
• factor analysis
• canonical correlation analysis
• redundancy

詳細情報

• CRID: 1390282680088603520
• NII論文ID: 130003527092
• DOI: 10.2333/bhmk.15.23_69
• ISSN: 13496964
• ISSN: 03857417
• Web Site: http://link.springer.com/content/pdf/10.2333/bhmk.15.23_69.pdf
• Web Site: http://link.springer.com/article/10.2333/bhmk.15.23_69/fulltext.html
• 本文言語コード: en
• データソース種別:
  • JaLC
  • Crossref
  • CiNii Articles
• 抄録ライセンスフラグ: 使用不可