特別セッション : 解釈レベル理論を用いた消費者行動の分析

DOI 被引用文献1件

書誌事項

タイトル別名
  • An analysis of consumer behaviorbased on construal level theory

抄録

Construal level theory predicts consumers value intrinsic attributes, such as high functionality of a product, in a distant future purchase, while in a near future purchase situation, they put more emphasis on peripheral attributes, such as the usability of the product. In most of the previous studies, however, researchers used respondents' evaluation scores to test this shift in weights. This paper tests if the tendency indicated by construal level theory is manifested in a choice situation and/or in the form of willingness to pay price. Combined with the effect of construal level theory, the authors test the effect of the direction of comparison. Based on the data collected by internet survey (n=787), in which respondents faced comparison of electronic dictionaries (ordinary easy to carry type vs. less easy to carry but with printing function type), the authors found partially supportive results for the effect of comparison direction, but no supportive results for construal level theory.

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詳細情報 詳細情報について

  • CRID
    1390282680321539840
  • NII論文ID
    130004554855
  • DOI
    10.11167/jbef.3.178
  • ISSN
    21853568
  • データソース種別
    • JaLC
    • CiNii Articles
    • Crossref
  • 抄録ライセンスフラグ
    使用不可

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