Public opinion formation with the spiral of silence on complex social networks

  • Takeuchi Daiki
    Graduate School of Information Science and Technology, The University of Tokyo
  • Tanaka Gouhei
    Graduate School of Information Science and Technology, The University of Tokyo Graduate School of Engineering, The University of Tokyo Institute of Industrial Science, The University of Tokyo
  • Fujie Ryo
    Institute of Industrial Science, The University of Tokyo FIRST, Aihara Innovative Mathematical Modelling Project, Japan Science and Technology Agency
  • Suzuki Hideyuki
    Graduate School of Information Science and Technology, The University of Tokyo Institute of Industrial Science, The University of Tokyo

抄録

Public opinion is formed through social interactions of individuals. A mechanism behind the formation of a highly dominant public opinion is a sociological theory called the spiral of silence. Here we study opinion dynamics resulting from the spiral of silence, using an agent-based model with complex interaction networks. We show that an extremely dominant public opinion arises in the presence of a moderate proportion of neutrals and its dominance level is enhanced by social interactions. Furthermore, we demonstrate that a correlation between characteristics and social interactions of the individuals has a large influence on the opinion formation dynamics.

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