アート・プロデュース論の枠組みとその展開

• 境 新一

  成城大学経営学部

書誌事項

タイトル別名

• Development of a Framework of Arts Production
• アートからビジネスへの実践事例を通して
• From arts to business, through practical examples

抄録

This research will examine the significance and challenge of inspiration creation from the perspectives of value creation, community, business, and production and management. In particular, the study will highlight actual examples of art to business. When art and business, and producing and management, are combined in two groups each, we get the four categories of arts production, arts management, business production, business management. Business production starts first of all from profit, whereas arts production starts from the creation of emotion and value. In any case, for the producer, the degree of fusion of art and business is important. The aim is the integration of producing from both the art and business directions. As a way of enabling arts production, we can consider interviewing artists and creators in their creative roles, in order to seek out the possibility of inherent producer and manager thinking in them, and to verify the relationships between creating things and creating ideas, and the starting point for the creation of emotion. The framework of arts production theory is organized and considered through interview surveys with artists and businessmen, etc. This study focused on the search for new combinations of art and business with regard to the creation of emotion, discussed arts production theory and verified practical examples. Firstly, the creation of sound, the significance of realism, the challenge of construction, and the creation of emotion though images were presented as examples that suggest the direction from art to business. Then, in a new collaboration between design and real estate, the QPMI cycle, as a method of the simultaneous design, production and innovation of space and business, and a value creation system that enables branding through the leveraging of the five senses, may be presented as an example of the integration of art and business. Meanwhile, the Bond Forged of a Thousand Tones Project is an example of community regeneration though art. The study and practical application of arts producing may be considered to be of value in the creating and resolving of challenges related to branding and value creation.

収録刊行物

• 組織学会大会論文集

  組織学会大会論文集 4 (1), 145-150, 2015

  特定非営利活動法人 組織学会

キーワード

• five senses
• inspiration creation
• arts production
• branding
• value creation

詳細情報

• CRID: 1390282680479908224
• NII論文ID: 130005091461
• DOI: 10.11207/taaos.4.1_145
• ISSN: 21868530
• 本文言語コード: en
• データソース種別:
  • JaLC
  • CiNii Articles
• 抄録ライセンスフラグ: 使用不可