書誌事項
- タイトル別名
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- Proposal of Mood Induction Method by Picture Presentation of Smiling Baby Face
- - 商品選択実験を用いた適用例 -
- - An Example of Application in Choice Experiment -
抄録
We proposed a new mood induction technique using pictures of smiling baby faces and presented example of application on the technique in choice experiment. Based on Baby Schema (Kindchenschema: Lorenz, K. 1965), we hypothesized that a baby face which consist of a big head, relatively large eyes, and the rounded shape elicits altruistic emotion and positive affect. We conducted a choice experiment using the proposed technique. Subjects were presented slides of smiling baby faces before the choice task. The result of the experiment showed that the baby faces elicited positive mood and then promoted the uses of simple heuristics. This finding suggested efficiency of the proposed technique as a mood induction method.
収録刊行物
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- 日本感性工学会論文誌
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日本感性工学会論文誌 9 (3), 485-491, 2010
日本感性工学会
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詳細情報 詳細情報について
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- CRID
- 1390282680304807808
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- NII論文ID
- 130005172179
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- ISSN
- 18845258
- 18840833
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- 本文言語コード
- en
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- データソース種別
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- JaLC
- Crossref
- CiNii Articles
- KAKEN
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- 抄録ライセンスフラグ
- 使用不可