日本版DMO候補法人と地域コミュニティーとの関わり

DOI

書誌事項

タイトル別名
  • DMO organisations and local communities
  • Exploring the relationship from an income structure perspective
  • 収入構造の視点から

抄録

In 2015, the Japanese government launched a programme that aims to enhance the performance of destination organisations. Within the programme, the concept of destination marketing and/or management organisations (DMOs), which has been developed mainly in the Western countries, was introduced. Destination organisations can apply to be registered as DMO candidate organisations. Candidate organisations, which are categorised as municipal, inter-municipal, or inter-prefectural levels, disclose their income performance when they apply to the programme. This study provides an example of how DMOs manage local communities. Using income data from municipal and inter-municipal DMO candidate organisations in Kyushu, we discuss the optimal income ratio, the role of partnership platforms/initiatives, and the contribution to sustainable management through commercial income. In addition, the Tamana DMO in Kumamoto Prefecture is used to explore how DMOs can enhance engagement with local communities. We conclude with a discussion of the meaning of ‘M' within DMOs and their functions.

収録刊行物

キーワード

詳細情報 詳細情報について

  • CRID
    1390564238100058240
  • NII論文ID
    130007662852
  • DOI
    10.24526/jafit.25.0_141
  • ISSN
    24332976
  • 本文言語コード
    ja
  • データソース種別
    • JaLC
    • CiNii Articles
  • 抄録ライセンスフラグ
    使用不可

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