参加者のネットワークからみた地域SNSの特性―岡山の「スタコミ」を事例に―

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  • Characteristics of a Social Networking Service Managed in a Local Area from the Viewpoint of User Networking: A Case Study of “Stacomi” in Okayama
  • サンカシャ ノ ネットワーク カラ ミタ チイキ SNS ノ トクセイ オカヤマ ノ スタコミ オ ジレイ ニ

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<p>This article attempts to examine the characteristics of a social networking service managed locally as a communication space by using the website “Stacomi” as an example. Its management, the characteristics of its users, the social networks of the users, and network-related events hosted in real space were analyzed.</p><p>Stacomi was founded in Okayama Prefecture by a venture enterprise (Standard Co.) whose aim is to make local governance in Okayama more active. Most users live in Okayama City, probably because personal invitations sent by Standard Co. staff members, who are Okayama residents themselves, are a primary method of recruitment. Highly motivated users who require extensive social connections for their businesses use Stacomi primarily as a database for tracking regional news, as a medium for drawing participants to events, or as a tool for attracting new customers. Stacomi includes hubs that are divided into two types: groups of users who have ties to many popular users and are eager to recruit new participants, and groups of users who have ties to other hubs and wish to increase the number of their acquaintances.</p><p>The communities active on Stacomi include three types: those featuring users who form groups in real space devoted to a common interest or common goals and use Stacomi as a social medium; those featuring users who met on Stacomi and thereafter plan and manage events in real space,; and those featuring users whose primary aim is to share news related to the area in which they live. The “Okayama Culture Zone,” for example, provides a link between hubs that leads to links between different clusters in the same area. This cooperation between hubs and active users results in an enrichment of the activities held in real space.</p><p>Two types of events are hosted in real space: those that Standard Co. strategically plans and manages, and those that users facilitate to either engage in previously planned activities or plan new activities. The participants in these events are also divided into two types: users who need information for their businesses and are eager to form new social ties, and users who need information for their daily lives and wish to maintain contact with old acquaintances.</p>

収録刊行物

  • 人文地理

    人文地理 61 (5), 392-408, 2009

    一般社団法人 人文地理学会

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