社会活動による貨幣意識の差異－地域通貨関係者と金融関係者の比較から－

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  • シャカイ カツドウ ニ ヨル カヘイ イシキ ノ サイ チイキ ツウカ カンケイシャ ト キンユウ カンケイシャ ノ ヒカク カラ
  • Difference of Money Consciousness by Social Activities : Community Currency Participants vs Financial Organization Participants

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Social institutions often change through the interaction loop between micro level consisting of individuals' behavior and cognition and macro level as social consequence of such behavior. As the feedback is mediated by social institutions in the middle of these two levels, we think that the social institutions lie at a “meso-level” .This three level feedback relation is called “micro-meso-macro loop”. Currency system is a kind of social institutions at the meso-level, which plays a crucial role in the modern socio-economic society. We suppose, as an important underling structure of the currency system, there exists money consciousness which forms not only a standard for decision making in a given money system but also a standard of values for various currency systems. In this paper, we propose a working hypothesis that “money consciousness differs depending on social activities”, in order to clarify whether there really is money consciousness and, if so, what money consciousness people have. We investigated correlations between social activities and money consciousness in the participants of community currencies and the members of financial organizations by using a questionnaire asking their attitudes toward money. The questionnaire consists of 27 questions composing 5 meta-rules: efficiency, liberty, equality, safety, and fraternity. A meta-rule is a rule about rules, namely, a rule to evaluate institutions as a bunch of rules or that to determine the change of individual behavioral and cognitive rules. A factor analysis of the questionnaire produced three factors which are “currency diversity”, “fairness”, and “benefit orientation”. These factors seem to be the three important underlying dimensions of money consciousness. It is found that the participants of community currencies tend to put more importance on “currency diversity” and “fairness” than the members of financial organizations do. There was no statistically significant difference in “benefit orientation” in these two groups. The analysis of meta-rules suggests that the participants of community currencies, different from the other group, have a tendency to place the most importance on “publicness” such as “equality”, “safety”, and “fraternity”. The members of financial organizations tend to place less significance on these meta-rules. We conclude that there are significant differences in “currency diversity” and “publicness” between the participants of community currencies and the members of financial organizations.

identifier:https://dspace.jaist.ac.jp/dspace/handle/10119/9879

収録刊行物

  • 企業研究

    企業研究 17 73-91, 2010

    中央大学企業研究所

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