Consumer Satisfaction Communication: The Production of Assimilation Effect by Celebrity Endorsement Advertising

• OTA Masaya

  Meiji University Graduate School Doctoral Course

収録刊行物

• 流通

  流通 2014 (34), 1-15, 2014

  日本流通学会

詳細情報

• CRID: 1390285300179066368
• NII論文ID: 130007881791
• NII書誌ID: AN10154926
• DOI: 10.14904/jsds.2014.34_1
• ISSN: 18846092
• ISSN: 09149937
• NDL書誌ID: 025630480
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I025630480
• 本文言語コード: ja
• データソース種別:
  • JaLC
  • NDL
  • CiNii Articles