The Management Strategies of Projects for Creating Social Values in the Rural and Farm Sectors

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  • 経営戦略論にみる農業・農村における社会貢献型事業の展開方向
  • シンポジウム論文 経営戦略論にみる農業・農村における社会貢献型事業の展開方向
  • シンポジウム ロンブン ケイエイ センリャクロン ニ ミル ノウギョウ ・ ノウソン ニ オケル シャカイ コウケンガタ ジギョウ ノ テンカイ ホウコウ

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Abstract

<p>In this paper, the concept of “Projects for Creating Social Value in the Rural and Farm Sectors” is concisely described and then discussed from the viewpoint of strategic management. The management strategies of two cases are analyzed and their backgrounds are discussed in order to identify “Projects for Creating Social Value in the Rural and Farm Sectors.” This is indispensable for regional agriculture and the maintenance and development of rural areas.</p><p>Preceding studies undertaken from the viewpoint of strategic management have shown that “Projects for Creating Social Value in the Rural and Farm Sectors” reflect the redefinition of management strategies and the changes in business areas according to local agricultural and communities transitions. The tendency of social contributions made by the Rural and Farm Sectors in the 1970s was realized in the form of mutual aid activities within communities. Since the 1980s, the favorable impacts of various aspects of mountain hamlet life were evaluated and realized in various places as a practice for supplementing community activities and agricultural production. In recent years, economic and social strategies tend to be integrated into agricultural management and related projects as a social project. This repositioning will change the target area of existing businesses according to social issues, and redefine resource development and value chains.</p><p>The relationship between Projects for Creating Social Value and management strategies observed in these two cases has resulted in an expansion of the business area and a small piece of innovation for the redesign of the businesses by equipping the management strategies with sociality. Houtoku Corporation has acquired changes in its position and business model in the region by forming a cooperative model for agriculture and welfare. Saisai-kiteya’s support for people with limited access to shopping facilities has realized not only its contribution to the local community, but also the development of its direct sales business, by designing projects that make use of existing resources to solve members’ problems. In view of the above, in order to develop and succeed in Projects for Creating Social Value in the Rural and Farm Sectors, it is important to reconsider and reconstruct management resources in addition to incorporating awareness of social issues into business.</p><p>From the viewpoint of strategic management, it can be concluded that Projects for Creating Social Value in the Rural and Farm Sectors contribute to the revision of business structures and management resources in agricultural management. This functions as an opportunity to redefine the value of one’s own management and resource development. Quantitative and empirical research on agricultural management has yet to be conducted that examines whether or not strategic sociality contributes to management development.</p>

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