A comparative analysis on international marketing developing countries perspective 国際マーケティングに関する比較分析 : 発展途上国の観点から

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著者

    • Ndiaye, Mamadou ンジャイ, ママドウ

書誌事項

タイトル

A comparative analysis on international marketing developing countries perspective

タイトル別名

国際マーケティングに関する比較分析 : 発展途上国の観点から

著者名

Ndiaye, Mamadou

著者別名

ンジャイ, ママドウ

学位授与大学

明治大学

取得学位

商学博士

学位授与番号

甲第128号

学位授与年月日

1991-03-26

注記・抄録

博士論文

目次

  1. CONTENTS / (0010.jp2)
  2. ACKNOWLEDGEMENTS / p1 (0004.jp2)
  3. PREFACE / p4 (0006.jp2)
  4. LIST OF TABLES / p12 (0014.jp2)
  5. LIST OF FIGURES / p13 (0015.jp2)
  6. PART1.THE MARKETING CONCEPT AND ITS OUTSANDING ISSUES / (0017.jp2)
  7. CHAPTER-I GENERAL INTRODUCTION / p1 (0018.jp2)
  8. A.The Marketing Concept / p1 (0018.jp2)
  9. B.International Marketing / p6 (0023.jp2)
  10. CHAPTER-ІІ STANDARDIZATION vs ADAPTATION / p8 (0025.jp2)
  11. A.Literature review and discussion / p8 (0025.jp2)
  12. Notes on PART1. / p15 (0032.jp2)
  13. PART2.IDENTIFICATION AND ANALYSIS OF ENVIRONMENTAL FACTORS IMPACT ON INTERNATIONAL MARKETING / (0036.jp2)
  14. CHAPTER-I THE INTERNATIONAL MARKET ENVIRONMENT / p19 (0037.jp2)
  15. CHAPTER-II SOCIAL ORGANIZATION / p24 (0042.jp2)
  16. CHAPTER-III CULTURAL ENVIRONMENT / p27 (0045.jp2)
  17. A.Language and communication / p29 (0047.jp2)
  18. B.Education and religion / p33 (0051.jp2)
  19. C.Aesthetics / p36 (0054.jp2)
  20. D.Business customs and practices / p41 (0059.jp2)
  21. CHAPTER-IV IMPACT ON INTERNATIONAL MARKETING / p44 (0062.jp2)
  22. A.Marketing Research / p44 (0062.jp2)
  23. B.Product policy conception and implementation / p51 (0069.jp2)
  24. C.Promotion Policy / p74 (0092.jp2)
  25. D.Pricing Policy / p84 (0102.jp2)
  26. E.Distribution Policy / p87 (0105.jp2)
  27. F.Global Marketing:an option / p94 (0112.jp2)
  28. Notes on PART2. / p106 (0124.jp2)
  29. PART3.THE EMERGING INTERNATIONAL NEW ORDER / (0132.jp2)
  30. CHAPTER-I GENERAL ECONOMIC AND TRADE NEW TRENDS / p114 (0133.jp2)
  31. A.Changing economic systems / p115 (0134.jp2)
  32. B.Changing investment and trade patterns / p117 (0136.jp2)
  33. C.Reforms and Innovations in Centrally Planned Economies:China and USSR / p120 (0139.jp2)
  34. CHAPTER-II DEVELOPING COUNTRIES: PROBLEMS AND NEEDS / p123 (0142.jp2)
  35. A.Demographic and economic features / p124 (0143.jp2)
  36. B.Dematerialization of production and its implications / p126 (0145.jp2)
  37. CHAPTER-III TECHNOLOGY TRANSFER / p128 (0147.jp2)
  38. A.Definition and characteristics / p132 (0151.jp2)
  39. B.Channels and process / p134 (0153.jp2)
  40. C.Constraints to transfer / p138 (0157.jp2)
  41. CHAPTER-III MARKETING AND DEVELOPMENT / p142 (0161.jp2)
  42. A.Marketing in developing countries / p142 (0162.jp2)
  43. B.Theories on marketing and development / p143 (0163.jp2)
  44. C.An operational marketing in the development process / p146 (0166.jp2)
  45. D.Marketing implications / p149 (0169.jp2)
  46. Notes on PART3. / p151 (0171.jp2)
  47. CHAPTER-I DEVELOPING COUNTRIES PERSPECTIVE / p157 (0177.jp2)
  48. CHAPTER-II INTERNATIONAL COUNTERTRADE CONTROVERSY / p160 (0180.jp2)
  49. A.Definition / p160 (0180.jp2)
  50. B.Countertrade magnitude and expansion / p174 (0194.jp2)
  51. CHAPTER-III POLICIES AND ATTITUDES TOWARD COUNTERTRADE / p178 (0198.jp2)
  52. A.Industrialized countries policies / p178 (0198.jp2)
  53. B.Developing countries policies / p181 (0201.jp2)
  54. CHAPTER-IV DEVELOPING COUNTRIES COUNTERTRADE PRACTICES / p187 (0207.jp2)
  55. A.Presentation of the data / p187 (0207.jp2)
  56. B.Product-mix analysis / p191 (0211.jp2)
  57. CHAPTER-V COUNTERTRADE:A POTENTIAL TECHNOLOGY AND MARKETING TRANSFER TOOL / p197 (0217.jp2)
  58. A.Motivations for countertrade / p199 (0219.jp2)
  59. B.Countertrade characteristics / p203 (0223.jp2)
  60. C.Countertrade as a technology transfer tool / p205 (0225.jp2)
  61. D.Countertrade as a marketing technology transfer tool / p213 (0233.jp2)
  62. CONCLUDING REMARKS / p217 (0237.jp2)
  63. Notes on PART4. / p218 (0238.jp2)
  64. BIBLIOGRAPHY / p222 (0242.jp2)
6アクセス

各種コード

  • NII論文ID(NAID)
    500000074114
  • NII著者ID(NRID)
    • 8000000074311
  • DOI(NDL)
  • NDL書誌ID
    • 000000238428
  • データ提供元
    • NDL-OPAC
    • NDLデジタルコレクション
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