Small business handbook
著者
書誌事項
Small business handbook
B. Blackwell, 1986
並立書誌 全1件
大学図書館所蔵 件 / 全18件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
この図書・雑誌をさがす
内容説明・目次
内容説明
This practical guide to good practice in starting up and running a small business should be on the bookshelves of anyone with an interest in small business - whether owner, employee, consultant, financier, teacher or student. The authors - all experts with extensive experience in their particular subject areas - cover the complete range of issues associated with starting up and running a small business: Is small business for you? Should you go it alone, or collaborate? Preparing the business proposal. Is there a market, and is the product feasible? Successfully developing, pricing and marketing the product or service. Legal and tax considerations. Employment and management problems. Growth, and use of external advisors and support. Each topic is covered concisely, within an overall framework which is logically structured so that the book can be used as a reference as problems occur. In an area all too frequently left to chance and intuition, this book brings sophisticated yet practical and proven advice - it is truly a bible for small business.
目次
- 1. Should you be your own boss? by Tony Pearce and Brian Wilson
- 2. Testing the Idea Is there a Potential Market? Michael Craig Is it Technically Sound? John Wesley and Brian Wilson Is it Commercially Viable? John Wesley and Michael Craig Do You wish to Proceed Yourself or Exploit the Idea with or through others? Iona Tremlett
- 3. Putting the Business Development Proposal Together Development the Product John Wesley Make it Yourself or Sub-Contract John Wesley Developing the Service Tony Pearce Marketing, Pricing and Selling Tom Spencer Attracting and Organizing your Employees John Castle Legal and Tax Considerations
- Protection of an Idea Iona Tremlett and Keith Ward Deciding your Financial Needs Keith Ward Government Development Assistance Tom Spencer and Brian Wilson Determining the Right Financial Structure Keith Ward Putting the Business Development Proposal Together Tony Pearce and Brian Wilson
- 4. Establishing a Successful Business Production Control and Material Management Paul Galgut Marketing, Pricing and Publicity Tony Pearce Selling and Sales Systems Michael Craig Distribution, including Inventory Management and Warehousing Bob Williams and Michael Craig Legal Aspects of Employment Iona Tremlett Motivating and Rewarding People Brian Wilson Recruiting, Retaining and Developing your Employees John Castles Financial Control Systems Keith Ward
- 5. Running a Successful Business Brian Wilson
- 6. External Support John Castle
「Nielsen BookData」 より